Every problem presents its own unique set of characteristics, as such there is no one-size-fits-all process for coming to the best solution. The art of design is about having a diverse set of tools and approaches, and determining when to apply each. To quote Maslow, “…it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail” — so always carry a hammer, a screwdriver, a pair of pliers, and a hex wrench.


Visual storytelling isn't about pairing a piece of content with an image; it's about determining the right way to represent the information to ensure that it is compelling and relevant for the right audience. When the visual aspect is at its most powerful, the impact and performance of the content is magnified.

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